How to make people care about an issue, like fossil fuel subsidies

In order to get people to care, you have to personalize your issue for them.

There has been a lot of talk about fossil fuel subsidies recently. But what is missing is the impact to me, as an individual. It's often know as the WIIFM (what's in it for me) approach. It is an effective method to making someone change their mind, or motivating them to do something above and beyond what they were planning to do.

There are numbers thrown out all the time about how many billions of dollars that we give to companies, who are reporting billions of dollars in profit. Sounds like large numbers, but over a million dollars, and even I get lost in how big that is.

From 2002 to 2008 (7 years), the US Government gave the fossil fuel industry over $72 billion in subsidies. I've heard in the past that we spend around $10 billion per year, so that's close enough. The US Government has a budget of around $3.6 trillion dollars (yes, trillion, or 3,600 billion to make the math simpler).

So if we divide the $10B by the total budget of $3600B, we calculate that 0.28% of the US budget is spent on these subsidies.


So in order to personalize it, I need to figure out how much I am personally paying to these subsidies.


I paid in $17,500 in taxes last year, so I can multiply that by 0.28%, and that comes out to $48.60. We'll round to $50, to make it simple. Now we take that one step further, that's about $4 per month. That number doesn't seem that much, but essentially you're buying the fossil fuel industry a sandwich each month, and they're not even hungry. Click to retweet >>

Offset your carbon emission usage to feel better and make a difference

I was a little leary of carbon offset programs, but as I read more into Carbonfund.org, they have a very rigorous process for validating projects. Even though I do drive a Prius, I do impact the environment with the gas I purchase and consume. I also commute 25 miles each way, five days a week, so those miles add up to about 15,000 per year.

Therefore, I decided to offset the last years worth of driving. According to their calculator, I have contributed almost 3 metric tons of CO2 to the environment in the last year. To offset that amount, I had to pay about $30, or around $2.50 per month. That seems very reasonable to me, and it helps me feel slightly better about my driving habits.

Don't get me wrong. Paying someone to allow me to continue my bad behavior is not the intent. The alternative is that I don't spend the $30 on anything related to the environment, so I'm letting them do it for me. I don't want to pay that amount each year (as affordable as it is), so there is some incentive for me to continue to find ways to reduce my driving.

If businesses and companies were forced to offset their carbon footprint each year, imagine how many projects we could get started? For example, my company generates about 150,000 metric tons per year. If they paid $10 per metric ton (which is what CarbonFund.org charges), that would be about $1.5 million! Imagine how many solar and wind projects we could implement with that kind of investment! (As a side note, my company has set aside $500,000 to fund energy reducion projects this year, which is a great start).

Device gives instant feedback on your driving efficiency

I recently purchased the Scan Gauge, which connects to any vehicle built after 1995. It displays numerous gas mileage figures, including MPG, total cost of trip, average fuel efficiency, current fuel efficiency, daily fuel efficiency, and many more. You can customize which 4 metrics you'd like to display. You can also change the color of the display, to match your dashboard lights.




This device allows you to get immediate feedback on how your driving techniques impact your fuel efficiency. You can see the loss of efficiency when you quickly accelerate from a stop, when you idle your car, when you use the cruise control, etc.

I've discovered that I am a much safer driver, since I have learned new tricks to save gas. It has lead me to follow safer driving habits, such as giving more distance between the car ahead of me (to avoid using the brakes as much), driving the speed limit to maximize efficiency, and looking further ahead to anticipate braking situations. The best part is that I am saving money at the pump.



The Scan Gauge costs about $160, but you will make it up in less trips (you'll know much each trip costs), less gas use from better driving habits, which will also lead to less chance of getting a speeding ticket.

ORDER THE SCAN GAUGE II TODAY >>>