How to make people care about an issue, like fossil fuel subsidies

In order to get people to care, you have to personalize your issue for them.

There has been a lot of talk about fossil fuel subsidies recently. But what is missing is the impact to me, as an individual. It's often know as the WIIFM (what's in it for me) approach. It is an effective method to making someone change their mind, or motivating them to do something above and beyond what they were planning to do.

There are numbers thrown out all the time about how many billions of dollars that we give to companies, who are reporting billions of dollars in profit. Sounds like large numbers, but over a million dollars, and even I get lost in how big that is.

From 2002 to 2008 (7 years), the US Government gave the fossil fuel industry over $72 billion in subsidies. I've heard in the past that we spend around $10 billion per year, so that's close enough. The US Government has a budget of around $3.6 trillion dollars (yes, trillion, or 3,600 billion to make the math simpler).

So if we divide the $10B by the total budget of $3600B, we calculate that 0.28% of the US budget is spent on these subsidies.


So in order to personalize it, I need to figure out how much I am personally paying to these subsidies.


I paid in $17,500 in taxes last year, so I can multiply that by 0.28%, and that comes out to $48.60. We'll round to $50, to make it simple. Now we take that one step further, that's about $4 per month. That number doesn't seem that much, but essentially you're buying the fossil fuel industry a sandwich each month, and they're not even hungry. Click to retweet >>

Solar powered coffee van coming to a town near you?

I recently stumbled upon a mobile coffee company this week, near where my wife works.

Besspresso is a solar and biofuel (soy-based) powered green van that serves a blend of organic, fair trade, and sustainable wood roasted coffee and various espresso drinks. They serve their coffee in 100% biodegradable corn and plant based cups.

They originated near Portland, Oregon a few years ago, but the new owners are taking it all over the United States. They will be here in Iowa City for a few more weeks, then off to Tempe, Arizona for the remainder of the year. They will also be making stops at various music and environmental festivals this summer.

They offer a relaxing atmosphere to enjoy coffee outdoors, and listen to music through their high quality loudspeaker system.

To learn more about their service, and where they are located now, visit their website at: http://www.solarespresso.com/

Offset your carbon emission usage to feel better and make a difference

I was a little leary of carbon offset programs, but as I read more into Carbonfund.org, they have a very rigorous process for validating projects. Even though I do drive a Prius, I do impact the environment with the gas I purchase and consume. I also commute 25 miles each way, five days a week, so those miles add up to about 15,000 per year.

Therefore, I decided to offset the last years worth of driving. According to their calculator, I have contributed almost 3 metric tons of CO2 to the environment in the last year. To offset that amount, I had to pay about $30, or around $2.50 per month. That seems very reasonable to me, and it helps me feel slightly better about my driving habits.

Don't get me wrong. Paying someone to allow me to continue my bad behavior is not the intent. The alternative is that I don't spend the $30 on anything related to the environment, so I'm letting them do it for me. I don't want to pay that amount each year (as affordable as it is), so there is some incentive for me to continue to find ways to reduce my driving.

If businesses and companies were forced to offset their carbon footprint each year, imagine how many projects we could get started? For example, my company generates about 150,000 metric tons per year. If they paid $10 per metric ton (which is what CarbonFund.org charges), that would be about $1.5 million! Imagine how many solar and wind projects we could implement with that kind of investment! (As a side note, my company has set aside $500,000 to fund energy reducion projects this year, which is a great start).

'King Corn' opened my eyes to high fructose corn syrup

"King Corn" is an independent film based in Iowa. It follows two east coast college students, who figure out that they have family roots in the same small Iowa town. They spend a summer growing one acre of corn, to better understand the impact and the inner workings.

What they learn is pretty shocking, regarding the government subsidies that are provided to farmers. Most farmers make very little money, since the cost of a bushel of corn is kept so low. The subsidies allow the farmer to make just enough money to survive. You would think this would be a good thing, but it drives them to produce the wrong kind of corn, not the edible kind.

They also explore where a typical acre of corn goes (not as corn-on-the-cob, as you might think), along with the environmental impact of that corn. You would think that corn has to be good for us, and growing more would be a good thing, but this film clearly shows how bad things have gotten. The amount that goes to overfeed cows for meat is also shocking!

However, the biggest shocker for me was the amount of corn going to create high fructose corn syrup. This product has basically no nutritional value, and has replaced sugar in almost every food we eat nowadays. It drives our obesity problem, and since it is so inexpensive (government funded), it is now less expensive to buy food that is bad for you (cupcakes, soda, chips, etc) than buying healthy fruits and vegetables!

They also recently released a supplemental short film called "Big River", which explores the impact of farming (pesticides and runoff) on the water streams, which all eventually flow down into the mouth of the Mississippi River (the "dead zone").

This movie was exactly what I needed to see, in order to finally convince me to cut back even more on eating meat, and now I'm severly reducing my consumption of products with high fructose corn syrup!

'No Impact Man' sets the bar really high!

I'd like to think that I do pretty good at being "green", but after watching "No Impact Man", I feel like I've got a long way to go.

The movie is about an author who wants to write about something more meaningful. He decides to try an experiment, with his "somewhat willing" family, to see how little impact on the environment they can have. They start out pretty agressive, and build upon it in stages over the course of a year. The final six months, they go without electricity completely.

They generate zero trash, which is truly amazing! Everything they eat is from the Farmer's Market, or bought in bulk, to prevent having any packaging/trash. They don't use any toilet paper (still confused about how they did that...) and only take public transportation.

There are two sides to this movie. First, the effort took a toll on the couple, and they were ridiculed at times. On the other hand, it made them realize what was really important in life, and break themselves from things they thought they needed. Overall, I think they grew closer going through the experience.

Think you're up for the challenge? Download (don't print) the "How to Guide" to see what you are signing up for. The next scheduled event is April 18th.

Get rid of your used CDs and DVDs for cash!

I can't remember the last time I bought a physical CD. Who does anymore? Not only is it more convenient to buy electronically online, but it's a benefit to the environment to do so (packaging materials and transportation fuel).

After moving recently, I realized that we have a lot of CDs and DVDs. They take up a lot of space, and I wanted to really de-clutter and simplify my life. I went through all my CDs and figured out which ones I like, and which ones I didn't. The ones I liked, I uploaded to my computer for my iPhone to download. Now I have a bunch of CDs (both like and dislike) that take up space, and I'll probably never play again.

We tried to sell many of them at our garage sale before moving, but we still had a lot left over. There aren't many local stores that buy back most of the CDs (more selective on titles).



While searching online, I found a company called SecondSpin.com that pays you cash for your used CDs and DVDs. All you do is type in the UPC code of each CD, and it gives you the price it will pay you. I averaged about $1 per CD (range is about $0.05 to $3.00) and mailed a large box to their facility for processing. Count how many CDs you have, then do the math...

Not only do you get to get rid of things you don't want, you make some money in the process, and your item gets reused by someone who wants it!

Give it a try at their website SecondSpin.com.

Update 2/4/10 - I received my check today for $170 (I sent 133 CDs to them). They rejected some of my CDs for water damage, but overall I think it was worth the money and effort.

Food, Inc. Movie Review

This movie did not play in my area, so I was glad to get it on DVD this week.

The movie explored the business behind the food we eat, and how the veil over how our food is processed is slowly (and luckily) being uncovered.

My biggest concern going into the movie was that it would be a shock movie, that would show you grotesque video of animals being killed inhumanely, and try and scare you into not eating meat again. They did a good job of showing some of the realities of the industry, without making you sick or grossed out. It is an ugly business, and most people don't want to know where their food comes from. However, unless we understand that companies are not looking out for your best interest, we will always be in the dark. The movie clearly explains that we need to start to question where your food is coming from, and start putting your money into food that is healthy and grown correctly, even if it costs more.

There were two main things I learned:

1) Wal-Mart started to carry organic food products because their customers asked for it. If enough people ask for these products, you can change ANY company, even one as large as Wal-Mart.

2) The government subsidies (gives money to) farmers to grow corn. That makes corn much cheaper than other food, which is why potato chips (for example) are so much cheaper than vegetables. So when you look at prices, you will always be choosing a food that is probably worse for you than what you should be eating. As you can see, this has serious consequences (obesity, diabetes, etc). I was shocked at the amount of food made from corn. It is also why corn is used to feed cattle (instead of grass, which is what they should be eating). You can add antibiotic, chemicals and other garbage into the feed, which is easier to do than with grass. Corn-fed cattle can be raised in smaller areas, since they don't need to roam, which means more profit for the meat industry. It's amazing what you find when you "follow the money"!

I highly recommend you watch this movie, if you haven't seen it yet!

Use post-it notes to change other people's wasteful behavior!

Where I work, I see a lot of people leaving their computers on, leaving lights on in their office. Those that work in the factory leave the test equipment and other electronic devices on as well.

Instead of complaining, I decided to make up some bright green post-it notes, and place them on the device, so the person sees the "reminder" when they come back. This way, you don't need to confront the "accuser" and make them feel bad. Often times, people just forget, or don't realize that it should be turned off.



Each pad comes with 50 notes, and they can be re-used (like a normal post-it note). Simply scan your work area, or your house, and place the note on anything that should be turned off. Certain items (like refrigerators) need to stay on all the time. Focus on the items that definitely need to be shut off. If you can follow up with this approach and feedback for one month (20-30 days), that should be enough time that behavior starts to change, and people will become more cognizant of what they're leaving on.

To order some of these post-its:

Green "Turn Off When Done" Post-It Note Reminders

Current Energy Store in Dallas

For the past year or so, I have wanted to create a store that only sold eco-friendly items, like solar powered items, low flow toilets, automatic composters, energy monitors and organic cotton tees. Turns out Current Energy in Dallas had the idea a couple years earlier. I was able to visit it recently (there's only one right now).



All the products you can imagine. The one store you don't have to worry about what you're buying, because it is all good for the environment.

Visit their website, where you can order these products online

Current Energy Dallas

Starlite Lounge in San Diego

When you first walk through the odd-shaped entrance, you are immediately hit with the uniqueness of this restaurant. We had definitely never been in a restaurant that looked like this. Very cool! Supposedly it is based upon the Alfred Hitchcock movie 'North by Northwest' (which I've seen ironically, since I've hardly seen any classic movies). It is dark like a lounge, but perfect for a date, or a night out with friends.



It was busy when we arrived on a Friday night, so we decided to eat at the bar. No problem, it was just the two of us, so it worked out great! We were also dressed pretty casual, but they have a no dress code policy, so we didn't feel obligated to dress up. However, if you and your date want to walk in with a tuxedo and evening dress, that would not be too formal for this place.



We ordered an organic beer and cider from Samuel Smith, which was excellent. I hadn't heard of them before, but I intend to look for them more in the future. They originate out of England, but have distribution out of Washington state. The food is made with local and/or organic ingredients as much as possible, and they support good sustainable practices, which you hope all restaurants are doing by now.

I ordered the steak, which was an 8 oz. prime flat iron, asparagus, organic potatoes, and nasturtium flower butter. I try to minimize the amount of beef I eat, so usually only when I eat out at a nice place do I allow myself to go for beef. It tasted great. My wife ordered the burger (also a rarity for her), which was an all natural Brandt beef patty, Gruyere cheese, caramelized onions served on a
brioche bun with dijonaise, house made pickles & fries. She also enjoyed her meal (and I helped her finish it off).

The only major problem we had was the location. It was a little ways from many other restaurants and stores, so unless you live nearby, you probably want to drive (safer due to its proximity to I-5 and the amount of traffic you encounter). When you get there, you have to park in a residential area a couple blocks away (on a busy night). Not much they can do to control that, so I won't dock them any points.

You can look at their menu here: Starlite Menu

If you're in the San Diego area, and are looking for a cool place to eat organic food, Starlite is definitely the place for you. Visit their website at: StarliteSanDiego.com for more information.

Review of Solio Solar Powered Charger

I received the much-anticipated Solio charger as a gift recently, and I couldn't wait to try it out. The thought of having my cell phone taken "off the grid" was pretty cool.



When I received the package, I was impressed that it came in a reused Motorola cell phone box. They could have chosen a fancy packaging with their logo out of virgin materials, but instead chose to keep with their green image.

Since I have an iPhone, I had to order a special attachment for the charger. When it arrived, it took me a while to figure out that I had to use my computer USB adapter for the iPhone, along with their adapter cable, in order to get things to connect together properly. I made a call to customer service, and they were able to set me straight. The instructions provided were mainly pictures of what to do, which usually are sufficient, but i kept looking for some written instructions for specific issues like this one. Once I got the pieces aligned, I was able to start capturing the sun for my own personal use.

You need to first charge your Solio via the computer first, before charging your device. I fully charged the Solio, but had trouble getting the charge transferred to my iPhone. Turns out you have to turn off your cell phone completely to have the device begin charging back up. That wasn't very clear either. Finally, some success! I was able to charge my phone from the Solio. Next step, getting a charge from the sun, instead of my computer!

I work in an office building that doesn't have any nearby windows, so I used the cool suction cup feature to set the charger on my car windshield while I was at work. I work in Florida, so sunshine is not a problem. After work was done, I expected to find a partial charge on the device, but was disappointed to find the same charge level as when I left it.

What happened?

Turns out the Solio likes to have a direct sunlight right at the device, otherwise it doesn't show a red charge light, and therefore is not charging. Maybe I am unfamiliar with solar technology, but I figured you could just lay the charger on the dashboard, and any sunlight, direct or not, would get captured. Since a full charge requires 12-24 hours of direct sun, i've been unable to get a full charge. I think I would probably need to go out to my car every couple hours and adjust the device so it has the best position to capture sunlight. Maybe I need to park my car in a certain angle so there are no shadows or nearby cars to block the sunlight. I think I need to completely rethink my parking situation at work.



Bottom line, I so wanted this device to be an easy way to avoid charging my phone with electricity, but it has been really frustrating so far. The company gets an A for effort, but I would rate it a C for execution so far. I haven't given up hope yet, but I've been pretty disappointed. Maybe my expectations were too high to begin with. Look for updates later, if I find success with this device. If I can find a spot that gets good sunlight most of the day (without leaving it outside, or on top of my car), then that might take care of my main issues.

Kill-a-Watt Electricity Usage Monitor

We bought the Kill-a-Watt, in order to help us figure out where we were spending most of our money in electricity. We were hoping it would also help us figure out whether we had phantom power on some of our devices (using power when not in use).



The device works by simply unplugging the 110-volt device from the wall, plugging in the Kill-a-Watt into the outlet, then plugging the device into the Kill-a-Watt, and pressing the on button. That simple! It starts to measure the amount of kilowatt hours (KwH) of electricity used, and retains the amount of minutes and hours that it has been plugged in, so you can determine how much is used per hour, per day, etc.



We determined that many of our devices did not have phantom power (good!), and that certain devices are very energy intensive, such as ovens and refrigerators. We turned down the temperature slightly on the fridge, and started using our toaster oven more often, instead of heating the entire oven for items that could fit in the toaster oven.

We would highly recommend this device to anyone looking to reduce their energy usage and electrical bills (which should be everybody!). It is affordable, easy to use, and will pay for itself in no time!

Organic Pizza and LEED certified buildings at Pizza Fusion

Pizza Fusion could be simply stated as the most environmentally-friendly restaurant you could choose. From organic ingredients, LEED certified buildings and hybrid delivery vehicles, you can't go wrong. The best part: the pizza tastes great, and its good for you!

We decided to visit the Wellington (FL) location, which had just opened 10 days prior. We decided to order a couple pizzas to try out as many options as possible. You can select the type of crust, sauce, cheese, and of course, toppings.

We selected an organic white crust, red sauce, pineapple and ham for one of the pizzas. We also selected a multigrain crust, with pesto sauce, caramelized onions and spinach for the toppings. To start things off, we ordered breadsticks, which came in both white crust and multigrain crust, along with side toppings of olive oil, olive and marinara sauce.

Everything tasted great! No complaints about the food. What made it even better was the surrounding environment. The restaurant was clean, the staff was friendly, and the location was decked out every way possible in environmentally-friendly decor, such as: bamboo flooring, reclaimed wood tables, recycled countertops, water-saving toilets, low VOC paint, bamboo menus on recycled paper.

Since we didn't get our pizza delivered to us, we only saw the hybrid cars in the parking lot, but investing in them is a large step for any pizza company. They apperared to spare no expense to send the right message about their mission and dedication to minimizing their carbon footprint.

Overall, we were very pleased with Pizza Fusion. They clearly send a message that they "practice what they preach".

We rated them a 9 out of 10 stars!

For more information, visit Pizza Fusion at http://www.pizzafusion.com